Making an iPhone app is different from developing for Android, and it’s not just because of the fact that it uses a different programming language. An iPhone development company may not recognize or appreciate all of the differences between them-and there are quite a few. Developing for iPhone isn’t necessarily better or worse than it is for any other platform, but there are some key facts that anyone who wants to make an iPhone app should know before getting started ios developer company.
By the way, everything we discuss here will apply also to tablets, because iOS and Android are found on both tablets and phones. But we’ll mostly mention phones, because most people start out their development process thinking about a phone app.
1. iPhone customers are picky-but they spend more money
Users are the lifeblood of any successful app, especially if it isn’t free or includes in-app purchases. Compared to Android users, iPhone customers are more concerned about the overall design of an app than extra bells and whistles. But they’re also less likely to write reviews. Take Uber, for example. On the Google Play Store, there are 1.1 million reviews, averaging just over four stars. On the iTunes App Store, there are 32,694, again averaging about four stars. That’s a huge gap-more of a chasm, really-considering that there are a total of about 16 million monthly active users.
That’s both a positive and a negative for a new app; fewer reviews on average means that you are more likely to attract those who feel strongly one way or the other about your application. You may get some of those picky iPhone customers who are disappointed in some aspect of the design, but you’ll also get those who love what your app lets them do.
Aside from reviews, iOS users are more likely to spend money on an app-about 75% more, in fact. This is a big advantage over Android development. On Google Play, apps are usually cheaper or free and ad-supported, which sets a different expectation with users. If your app relies on consistent revenue, iPhone’s platform may be a better fit for you-as long as you meet the standards.
2. Apple’s approval policy is stricter
One of the reasons why iPhone customer expectations are higher is because of Apple’s approval policy, which applies to all iOS apps on both iPhone and iPad. They maintain rigid standards for any apps that are submitted to the AppStore, and reject any that don’t meet them. This can be frustrating, because not all of their restrictions are always clear. Here’s a line right from their approval guide: “We will reject apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, ‘I’ll know it when I see it.'” They do follow up with a list of examples and specifics, but really, anything that is objectionable-which includes content that is either “insensitive” or “upsetting”-can be denied publication.
You may assume that this is kind of a backdoor for them to reject anything that they don’t want to be associated with, and you’d be right. Essentially, Apple reserves the right to deny publication of an app that might damage their brand, be it offensive or otherwise. This is becoming more popular with other content-driven companies, too-YouTube just updated their terms and conditions to allow them to de-monetize any videos that they find not “advertiser-friendly.”
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